把canvas放在盒子内

At RISE Conf in Hong Kong, was asked:

在香港的RISE Con​​f会议上， 被问到：

How do I make a living off my passion?

我如何以激情为生？

The answer from the marketing mogul was straightforward and brilliant:

营销大亨的答案很简单明了：

Put it in a box and sell it.

放在盒子里卖掉。

That is it. Everyone’s got knowledge, or a passion. You can share it or sell it.

这就对了。 每个人都有知识或激情。 您可以分享或出售。

All you need to do is package it.

您需要做的就是打包它。

Toolbox are the way to package your knowledge and sell it.

工具箱是打包和销售知识的方法。

Below is a snap of why you would want to put together a toolbox.

以下是为什么要组合一个工具箱的简要说明。

首先-什么是工具箱？ (Firstly — what’s a Toolbox?)

其次-对您有什么帮助？ (And secondly — what’s in it for you?)

In other words, why should you spend a sheer amount of time putting together a valuable set of information and/or tools for free to be shared.

换句话说，为什么您要花费大量的时间将宝贵的信息和/或工具集合在一起以免费共享。

什么是工具箱？ (What is a toolbox?)

If you type “toolbox” into (yeah, I about privacy) you get this definition from Wikipedia:

如果您在输入“ toolbox”(是的，我隐私)，您将从Wikipedia中获得以下定义：

A toolbox (also called toolkit, tool chest or workbox) is a to organize, carry, and protect the owner’s . They could be used for trade, a hobby or , and their content vary with the craft of the owner.

工具箱 (也称为工具箱 ， 工具箱或箱里 )是一个 ，组织，实施，保护所有者的 。 它们可以用于贸易，业余爱好或 ，它们的内容随所有者的Craft.io而变化。

Er, kind of— at least we have some interesting keywords here: organize, tools, use for trade (I like that one), DIY (sounds right), and craft of the owner.

嗯，至少在这里我们有一些有趣的关键字： 组织 ， 工具 ， 贸易使用 (我喜欢那个)， DIY (听起来不错)和所有者的Craft.io 。

这种感觉很合理，但是启动工具箱并不是什么 (That kind of make senses but it is not quite what a startup toolbox is)

So far, we’ve seen two kinds of toolbox in the startup space:

到目前为止，我们已经在启动空间中看到了两种工具箱：

• Informational toolbox
  信息工具箱
• Product & service toolbox
  产品和服务工具箱

信息工具箱： (Informational toolbox:)

Those ones are covering startups ecosystems, like or , and about . You can find resources such as macro data, influencers, investors, majors events and startups — useful to promote an ecosystems and its main players.

这些涵盖了或等初创企业生态系统，以及约 。 您可以找到诸如宏观数据，影响者，投资者，专业活动和初创公司之类的资源，这些资源对于促进生态系统及其主要参与者非常有用。

There are also the ones for you to get into a new field — such as .

还有一些供您进入新领域的工具，例如 。

The definition could be something along these lines:

定义可能类似于以下内容：

A set of information and resources to help your audience understand the environment and opportunities.

一组信息和资源，可帮助您的受众了解环境和机会。

产品(或计算)工具箱： (Product — or computing — toolbox:)

Those are the type aggregating apps, Saas or commands for you to or a few javascript quick-to-write algorithms.

这些是类型，可聚合应用程序，Saas或命令，以供您或一些JavaScript快速编写算法。

And that is definition from Oxford dictionary:

这就是牛津词典的定义：

A set of software tools

一套软件工具

谢谢你，但是对我有什么帮助呢？ (Thanks for that, but what’s in it for me?)

Below is what’s in it for you if you spend time putting together a toolbox:

如果您花时间组装工具箱，以下内容将为您提供帮助：

• Build up your credibility in that field — ecosystem expert, UX expert, etc.
  建立您在该领域的信誉-生态系统专家，UX专家等。
• Become an influencer in that field — speak on panels, prepare a keynote based on your toolbox.
  成为该领域的影响者-在面板上发言，根据您的工具箱准备主题演讲。

• Become the point of contact — with his Singapore’s ecosystem toolbox got over 150,000 views (V1&2) . If someone wants to know something about Singapore ecosystem, he will be the first person they think of. Fun fact: you might also become a toolbox influencer, 6 other decks have used Arnaud Bonzom’s framework to publish their toolbox.

  成为接触点 - 与他的新加坡生态系统工具箱有超过15万的访问量(V1＆2)。 如果有人想了解新加坡的生态系统，他将是他们想到的第一个人。 有趣的事实：您也可能成为工具箱的影响者 ，另外6个平台已经使用Arnaud Bonzom的框架发布了他们的工具箱。

• Generate leads (collect email addresses, and get direct inquiries) — you can have people to download your toolbox freely if you wish, you can also collect their email address for each download.
  生成销售线索(收集电子邮件地址，并获得直接查询)-您可以让人们免费下载工具箱，也可以为每次下载收集他们的电子邮件地址。
• Build your brand awareness — remember — Singapore’s ecosystem toolbox: over 150,000 views of Arnaud Bonzom’s face and name.
  建立品牌知名度-记住-新加坡的生态系统工具箱：Arnaud Bonzom的面Kong和名字超过15万次浏览。
• Build a community around you, get people to engage conversation with you, build your business, leverage on that toolbox.
  在您周围建立一个社区，吸引人们与您进行对话，建立您的业务，并利用该工具箱。

Thanks for reading. I write about community, growth, online privacy and other topics related to my time spent in Asia’s startup ecosystems.

谢谢阅读。 我撰写有关社区，成长，在线隐私以及与我在亚洲新兴生态系统中度过的时间有关的其他主题的文章。

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把canvas放在盒子内